
A pretty homepage versus a page that books calls
A page that books calls has a clear offer, proof a visitor can check, and one action. Visual taste helps, and it does not replace those three.
By Hanabi
Author
Page 5

A page that books calls has a clear offer, proof a visitor can check, and one action. Visual taste helps, and it does not replace those three.
By Hanabi

Templates fail when the product is specific. Keep the page simple, and replace generic sections with the founder's actual offer, proof, and next step.
By Hanabi

A useful brief names who the site is for, the one action it should earn, three references, and what must not change. Skip the long deck.
By Hanabi

The first screen has to say what the company is and how to talk to a person. A poetic line can stay if the next sentence answers both.
By Hanabi