Topic

Websites

Notes on homepages, landing pages, and the structure of a company site.

A workshop where one person points at colorful sticky notes while others sit with laptops, the kind of review that belongs in the weeks after launch.

September 26, 2026Websites

The first 90 days after a site launches

After launch, watch the queries, fix lines people misunderstand, and publish into the real gaps. Give the new site a quarter before you redesign out of nerves.

By Hanabi

Hands typing on a laptop at a wooden desk near a window, a review of the few numbers that show whether the site earned a conversation.

September 26, 2026Websites

Measure calls booked, not vanity traffic

Judge a company site by intro calls or emails from the right buyers. Sessions and pageviews are context for that number, not a score on their own.

By Hanabi

Skyscrapers photographed from street level against a pale sky, a scale a small site should not try to imitate when it says who it is for.

September 26, 2026Websites

Niche positioning on a small site

A small site should name its buyer and its offer on the first screen. A specific position is easier to prove than a claim that you do everything.

By Hanabi

A bright office window ledge with a laptop, a closed notebook, white chairs, and a tall indoor tree, a calm desk for deciding which posts a product needs.

September 26, 2026Websites

Planning a blog that supports a product

Plan each post around a search a buyer already has, then point it at the product or service. Unrelated essays do not carry the product.

By Hanabi

A close view of a fountain pen writing on lined paper, the slow choice of a title the page will have to keep.

September 26, 2026Websites

Titles and descriptions that earn the click

A title is a promise the page keeps. Write a concise, accurate title and a description that states the point, then make the visible heading agree.

By Hanabi

A hand pinning string between printed mobile screens on a wall, a physical map of how one screen leads to the next.

September 26, 2026Websites

Internal linking for a small site

On a small site, link from the sentence that needs the next page. A few specific links do more than a footer that lists every URL.

By Hanabi

Hands typing on a laptop at a wooden desk near a window, the quiet work of writing answers a buyer could actually use.

September 26, 2026Websites

FAQ sections that help buyers and search engines

FAQ sections earn their place when they answer questions buyers already ask, in text those buyers can read. Markup should describe that same visible text.

By Hanabi

A close view of a fountain pen writing on lined paper, a sentence slow enough that another person could quote it without guessing.

September 26, 2026Websites

Writing pages that AI search engines can cite

Write pages an AI answer can quote: define the term first, attach a real source to any number, and skip keyword stuffing. The GEO study measured a cost for stuffing.

By Hanabi

A dim desk with an iMac showing a code editor beside a portfolio page, a second monitor with a mountain wallpaper, and a lit lamp. The page on screen is what search has to understand.

September 26, 2026Websites

Make the site search-ready before decorating it

A new site is search-ready when titles, headings, speed, and a plain sentence say what the company is. Decoration on a vague page does not earn the click.

By Hanabi

A close view of a smartphone home screen filled with app icons on a pale table. The phone is the width a founder already uses to judge a page, so the redesign should start there.

September 26, 2026Websites

A mobile-first redesign for desktop-first teams

Start a mobile first website redesign from the phone the founder actually checks. Decide what is cut, what stacks, and what stays easy to tap.

By Hanabi

Hands sketching a user-flow diagram labeled user goals on a sheet of paper. The sheet is a review against what the page is supposed to do, which is the right standard before launch.

September 26, 2026Websites

How to review a redesign before it ships

Review a redesign against the brief: the phone, the primary action, and words a stranger understands. Taste notes come after those three passes.

By Hanabi

Hands sketching a user-flow diagram labeled user goals on a sheet of paper. The drawing keeps the paths people already rely on visible while the page around them changes.

September 26, 2026Websites

How to redesign without losing people who already trust you

Keep the name, the offer, and the paths regulars already use. Change a site's structure only where it is failing, so a redesign does not spend the trust you have.

By Hanabi

A hand pinning string between printed mobile screens on a wall. The map is the kind a team makes when it is tracing whether the current site still matches how people move through it.

September 26, 2026Websites

Signs a website needs a revamp

A website needs a revamp when the offer, the speed, the editing, or the phone layout has failed. Boredom with the current look is a weak reason to start over.

By Hanabi

Hands typing on a laptop at a wooden desk near a window. This is the kind of desk where the last pass through a site happens.

September 26, 2026Websites

A checklist before you publish a company site

Check copy, links, forms, mobile, titles, alt text, speed, and the inbox before you publish. A site can look finished and still fail that pass.

By Hanabi

A workshop where one person points at colorful sticky notes while others sit with laptops. The notes are the pages and states a date has to account for.

September 26, 2026Websites

How a marketing site gets scoped so the date survives

Scope the site as pages and states, and attach the date to that list. Adding a page or a state is what moves the date. Vague phases do not.

By Hanabi

A hand holding a stylus over a tablet covered in wireframe sketches, with a keyboard and mouse beside it. The sketch is how a complex product becomes something a person can point at.

September 26, 2026Websites

What to put above the fold when the product is hard to explain

Put a concrete object, a one-sentence job, and a picture of the interface above the fold. Category jargon can follow, once a stranger can see the product.

By Hanabi

A hand pinning string between printed mobile screens on a wall. The strings show which few pages connect, and which ones can wait.

September 26, 2026Websites

The pages a seed-stage site actually needs

A seed-stage site needs home, a product or service page, proof, a short about page, and a way to start a conversation. Postpone blogs, jobs, and press until someone needs them.

By Hanabi

A close view of a fountain pen writing on lined paper. A headline is rewritten as a sentence, not as a decoration.

September 26, 2026Websites

How to rewrite a homepage headline

Rewrite a homepage headline by naming the audience, the outcome, and the contrast with the old way. The before-and-after lines in this piece are exercises, not client work.

By Hanabi

A bright office window ledge with a laptop, a closed notebook, white chairs, and a tall indoor tree. One screen can hold the whole story while the offer is still singular.

September 26, 2026Websites

When a one-page site is enough

Use one page while there is one offer and one audience. Split the site when people arrive with different jobs, such as hiring, buying, and reading docs.

By Hanabi

A person gesturing in a meeting, with a laptop showing a colorful layout, a notebook, and a phone on the table. The screen is what the conversation has to judge.

September 26, 2026Websites

A pretty homepage versus a page that books calls

A page that books calls has a clear offer, proof a visitor can check, and one action. Visual taste helps, and it does not replace those three.

By Hanabi

A bright office window ledge with a laptop, a closed notebook, white chairs, and a tall indoor tree. A calm spot to read whether a page says something specific.

September 26, 2026Websites

Landing page design for founders past the template

Templates fail when the product is specific. Keep the page simple, and replace generic sections with the founder's actual offer, proof, and next step.

By Hanabi

A close view of a fountain pen writing on lined paper. A useful brief is a short piece of writing, not a long presentation.

September 26, 2026Websites

How to brief a studio for a marketing site

A useful brief names who the site is for, the one action it should earn, three references, and what must not change. Skip the long deck.

By Hanabi

A dim desk with an iMac showing a code editor beside a portfolio page, a second monitor with a mountain wallpaper, and a lit lamp. It is the kind of desk where a homepage gets its first glance.

September 26, 2026Websites

What the first ten seconds of a startup homepage have to do

The first screen has to say what the company is and how to talk to a person. A poetic line can stay if the next sentence answers both.

By Hanabi