Blog archive, page 3

A workshop where one person points at colorful sticky notes while others sit with laptops. The notes are a way to separate what is known from what is still a guess.

September 26, 2026Studio Practice

Scoping a project when the idea is still loose

When the idea is loose, name what you do not know and scope a first slice that will teach the rest. A scope that pretends the whole product is clear will slip.

By Hanabi

A person in a purple shirt typing on a bright blue laptop at a round table. The scene is a short working conversation, not a presentation.

September 26, 2026Studio Practice

What a good intro call should decide

A useful intro call ends with fit, a rough shape of the work, and a yes or no on writing a proposal. It is a decision meeting, not a free strategy workshop.

By Hanabi

Five people working on laptops around a wooden table. A small group is a different seat from one specialist or a full-time hire.

September 26, 2026Studio Practice

Studio, freelancer, or in-house for a first serious site

Use a freelancer for one narrow skill, hire in-house when the work never stops, and bring in a studio when a defined launch needs design and production code together.

By Hanabi

A workshop where one person points at colorful sticky notes while others sit with laptops. This is the working session you are hiring, not a pitch deck.

September 26, 2026Studio Practice

How to hire a design and development studio

Hire a studio whose portfolio matches the work, whose own people will do it, and who will leave you owning the repository, the domain, and the content.

By Hanabi

A clothing shop interior with folded shirts, hanging jackets, shelves, and pendant lights. The racks are the variant problem: many sizes and colors, one product the page still has to explain.

September 26, 2026Ecommerce

Variants and inventory without a messy product page

Show the variant choice that changes the object, and hide the full matrix of combinations. Mark what is unavailable on the control instead of sending the shopper to an error.

By Hanabi

A bright office window ledge with a laptop, a closed notebook, white chairs, and a tall indoor tree. The quiet setup fits the moment after payment, when the shopper needs a clear next step.

September 26, 2026Ecommerce

The page and the email after purchase

The confirmation page and the email after purchase should say what happens next, when the order arrives, and how to ask a question. The email repeats that in plainer words.

By Hanabi

Two white smartwatch mockups on a plain light background, one showing the face and one the back. The pair shows what a consistent crop and background do for objects in a row.

September 26, 2026Ecommerce

Photography, crop, and the product grid

A product grid looks finished when the crop and the background stay consistent. Mixed crops make a shop look unfinished faster than a new typeface will repair.

By Hanabi

A clothing shop interior with folded shirts, hanging jackets, shelves, and pendant lights. A catalog this considered should be carried carefully to a new address.

September 26, 2026Ecommerce

What to migrate from WooCommerce, and what to leave

Bring products, customers you may contact, orders you must keep, and the URLs people already use. Leave the plugins that only patched the old WooCommerce theme.

By Hanabi

A close view of a smartphone home screen filled with app icons on a pale table. This is the small screen a shop has to work on.

September 26, 2026Ecommerce

Mobile shopping for a brand with a point of view

A phone shop should keep the brand’s crop, type, and a thumb path from picture to price to bag. A squeezed desktop grid is a different store, and it loses the first glance.

By Hanabi

An OPEN sign hangs in a shop window, with the word SHOP printed on the glass. The open door only matters if the counter inside is easy to finish.

September 26, 2026Ecommerce

The checkout fields that cost the sale

Fewer fields, a visible total, and a guest path are the checkout changes that protect a sale. Baymard’s research separates browsing from costs, accounts, and long forms you can fix.

By Hanabi