Blog archive, page 10

Hands typing on a laptop at a wooden desk near a window. This is the kind of desk where the last pass through a site happens.

September 26, 2026Websites

A checklist before you publish a company site

Check copy, links, forms, mobile, titles, alt text, speed, and the inbox before you publish. A site can look finished and still fail that pass.

By Hanabi

A workshop where one person points at colorful sticky notes while others sit with laptops. The notes are the pages and states a date has to account for.

September 26, 2026Websites

How a marketing site gets scoped so the date survives

Scope the site as pages and states, and attach the date to that list. Adding a page or a state is what moves the date. Vague phases do not.

By Hanabi

A hand holding a stylus over a tablet covered in wireframe sketches, with a keyboard and mouse beside it. The sketch is how a complex product becomes something a person can point at.

September 26, 2026Websites

What to put above the fold when the product is hard to explain

Put a concrete object, a one-sentence job, and a picture of the interface above the fold. Category jargon can follow, once a stranger can see the product.

By Hanabi

A hand pinning string between printed mobile screens on a wall. The strings show which few pages connect, and which ones can wait.

September 26, 2026Websites

The pages a seed-stage site actually needs

A seed-stage site needs home, a product or service page, proof, a short about page, and a way to start a conversation. Postpone blogs, jobs, and press until someone needs them.

By Hanabi

A close view of a fountain pen writing on lined paper. A headline is rewritten as a sentence, not as a decoration.

September 26, 2026Websites

How to rewrite a homepage headline

Rewrite a homepage headline by naming the audience, the outcome, and the contrast with the old way. The before-and-after lines in this piece are exercises, not client work.

By Hanabi

A bright office window ledge with a laptop, a closed notebook, white chairs, and a tall indoor tree. One screen can hold the whole story while the offer is still singular.

September 26, 2026Websites

When a one-page site is enough

Use one page while there is one offer and one audience. Split the site when people arrive with different jobs, such as hiring, buying, and reading docs.

By Hanabi

A person gesturing in a meeting, with a laptop showing a colorful layout, a notebook, and a phone on the table. The screen is what the conversation has to judge.

September 26, 2026Websites

A pretty homepage versus a page that books calls

A page that books calls has a clear offer, proof a visitor can check, and one action. Visual taste helps, and it does not replace those three.

By Hanabi

A bright office window ledge with a laptop, a closed notebook, white chairs, and a tall indoor tree. A calm spot to read whether a page says something specific.

September 26, 2026Websites

Landing page design for founders past the template

Templates fail when the product is specific. Keep the page simple, and replace generic sections with the founder's actual offer, proof, and next step.

By Hanabi

A close view of a fountain pen writing on lined paper. A useful brief is a short piece of writing, not a long presentation.

September 26, 2026Websites

How to brief a studio for a marketing site

A useful brief names who the site is for, the one action it should earn, three references, and what must not change. Skip the long deck.

By Hanabi

A dim desk with an iMac showing a code editor beside a portfolio page, a second monitor with a mountain wallpaper, and a lit lamp. It is the kind of desk where a homepage gets its first glance.

September 26, 2026Websites

What the first ten seconds of a startup homepage have to do

The first screen has to say what the company is and how to talk to a person. A poetic line can stay if the next sentence answers both.

By Hanabi