Blog archive, page 9

A person gesturing in a meeting, with a laptop showing a colorful layout, a notebook, and a phone on the table. The meeting is the walkthrough of how the site will be changed after delivery.

September 26, 2026Studio Practice

The handoff that makes a redesign usable after the studio leaves

A website design handoff is the repository, a content map, and a place the brand files live. Without those, the redesign stays dependent on the studio.

By Hanabi

Skyscrapers photographed from street level against a pale sky. The buildings stay recognizable from the street, which is the feeling a replatform should leave for people who already knew the site.

September 26, 2026Engineering

Replatforming a site without throwing away search equity

Website migration SEO is an inventory, one-hop redirects, and titles that still describe the page. The work protects familiarity. It does not promise rankings.

By Hanabi

A close view of a smartphone home screen filled with app icons on a pale table. The phone is the width a founder already uses to judge a page, so the redesign should start there.

September 26, 2026Websites

A mobile-first redesign for desktop-first teams

Start a mobile first website redesign from the phone the founder actually checks. Decide what is cut, what stacks, and what stays easy to tap.

By Hanabi

Hands sketching a user-flow diagram labeled user goals on a sheet of paper. The sheet is a review against what the page is supposed to do, which is the right standard before launch.

September 26, 2026Websites

How to review a redesign before it ships

Review a redesign against the brief: the phone, the primary action, and words a stranger understands. Taste notes come after those three passes.

By Hanabi

A silver laptop open to a code editor on a white desk, with a monitor, mug, and phone behind it. The editor is the place a later person has to find the headline, the sections, and the images.

September 26, 2026Engineering

What clean code means on a marketing site

A maintainable marketing website lets a later editor find the headline, the sections, and the images without a treasure hunt through clever abstractions.

By Hanabi

A silver laptop open to a code editor on a white desk, with a monitor, mug, and phone behind it. The files on the screen are where a team decides whether the front end can be revised in place.

September 26, 2026Engineering

Frontend revamp or full rebuild

Revamp the front end when the content model and urls are sound. Rebuild when the stack cannot be edited safely, or when the offer has changed shape.

By Hanabi

An OPEN sign hanging in a shop window, with the word SHOP printed on the glass. The storefront stays open in the picture, which is the point of a migration that must not close checkout.

September 26, 2026Ecommerce

Migrating a store without a week of broken checkout

Move a store by proving checkout before the domain changes: staging, catalog parity, a tested payment, DNS last, and a person watching the first real orders.

By Hanabi

A clothing shop interior with folded shirts, hanging jackets, shelves, and pendant lights. The room is arranged so the goods stay recognizable while the display is reconsidered.

September 26, 2026Ecommerce

What to keep in an ecommerce redesign

Keep catalog facts, urls that already bring people in, and the brand's tone. Rebuild the navigation, the product pages, and the checkout a shopper actually feels.

By Hanabi

Hands sketching a user-flow diagram labeled user goals on a sheet of paper. The drawing keeps the paths people already rely on visible while the page around them changes.

September 26, 2026Websites

How to redesign without losing people who already trust you

Keep the name, the offer, and the paths regulars already use. Change a site's structure only where it is failing, so a redesign does not spend the trust you have.

By Hanabi

A hand pinning string between printed mobile screens on a wall. The map is the kind a team makes when it is tracing whether the current site still matches how people move through it.

September 26, 2026Websites

Signs a website needs a revamp

A website needs a revamp when the offer, the speed, the editing, or the phone layout has failed. Boredom with the current look is a weak reason to start over.

By Hanabi